Phoenix Rising, a company renowned for its dual expertise in Coaching/Mentoring and Book Editing/Publishing, recognized a need to enhance its digital presence to represent its growing services better. Although their website effectively catered to their coaching and mentoring clientele, it lacked a dedicated space for their burgeoning book editing and publishing services.
To address this, we strategically expanded their existing website, integrating a custom navigation system that links their book editing and publishing services seamlessly with their established coaching and mentoring offerings. This cohesive design ensures a fluid user experience, guiding clients effortlessly between the two distinct facets of Phoenix Rising’s business.
As part of the overhaul, we transformed the homepage into a comprehensive gateway that directs visitors to the relevant services they seek, making it incredibly straightforward for clients to navigate. To further improve their online visibility, we conducted thorough keyword research and developed engaging, informative content that highlights the benefits and features of their book editing and publishing services.
We also established a robust blog framework, recognizing the importance of ongoing engagement. We crafted and published three SEO-optimized blog posts, laying a solid foundation for Phoenix Rising’s content marketing and SEO strategy.
The result? An educational and impactful website that not only meets the immediate needs of Phoenix Rising’s diverse clientele but also positions the company for greater online visibility and client engagement. Phoenix Rising now boasts a platform that not only showcases their full spectrum of services but also captivates and educates potential clients, enhancing their market reach and presence.
