As a marketer, I’m always learning and looking at the latest marketing stats. It’s important to stay up to date on what the industry is doing, and compare that to how my clients are doing.
The problem is, it’s hard to find just one article that has all of the stats that are the most important to me, and that I also find interesting.
If you’re like me, and want one spot for a variety of digital marketing stats, you’ve come to the right place. Keep reading to learn the stats that interest me the most.
Email Marketing Stats
47% of people will open an email based solely on the subject line.
87% of B2B marketers will use email campaigns as a distribution channel.
92% of adults who go online use email, and 61% will use it daily.
50% of people surveyed say marketing emails influence their purchase decision, with 50% of people reporting they buy from a marketing email at least once a month.
Search Engine Marketing Stats
70-80% of users ignore sponsored search results while searching, those are the ads at the top and bottom of most search results.
93% of online experiences begin with a search engine, with Google owning 90.1% of the search engine market share.
75% of people searching never go past the first page of search results.
Mobile User Stats
61% of mobile users are more likely to contact a local business if they had a mobile site.
91% of internet users use their phones for using the internet.
By the end of 2021, mobile commerce sales (purchasing on mobile devices) are projected to reach $3.5 trillion.
80% of users used a mobile device to search for something on the internet in 2019.
Blogging Stats
80% of internet users interact with both blogs and social media sites.
The average blog post you’ll read is 1,236 words long.
There are 600 million blogs on the internet worldwide.
Companies that have a blog and update it regularly have 97% more links to their websites.
Put These Digital Marketing Stats To Good Use
There you have it! Those are my favorite digital marketing stats, what did you think? Are there any stats that really stuck out to you? For me, I think the craziest, yet most informative stat was the one about how the majority of people won’t go past the first-page search results.
Are you trying to be first on the Google search results page? Then contact me today! I love helping businesses rank higher, and I can’t wait to help you too.