Search Engine Optimization Services

Search engine optimization is at the base of most digital marketing strategies. To have a website get the traffic you’re looking for, your first step will always be search engine optimization. When you want more leads, you inherently want more traffic to your website. The way you can get more traffic to your website is by showing up higher, and for more keywords. This is achieved by optimizing your website using the latest technology, and information from Google.

Search Engine Optimization Definition

Search Engine Optimization, or SEO for short, is the set of rules for optimizing your website and its content for search engines. Doing this makes your website easier to read by search engines, as well as improves your rankings. Using SEO tactics is a great way to increase the quality of your website by making it more user-friendly, easier to navigate, and much faster.

Why is Search Engine Optimization Important?

SEO is important to your business because it helps you to reach new customers organically. By ranking higher on search result pages for select keywords you’re able to reach new customers without spending money on ads. The people that find you organically through search engines typically have a higher intent for purchasing or consuming your products, or information on your website. Search engines help millions of people every day find the answers or solutions to their questions and problems.

Check out our blog on “Why Is SEO Important: Top 5 Reasons” for more information.

Why is SEO Hard To Do?

Typically people see SEO as hard to do because they don’t understand what it is, or what goes into it. If you’re just starting in digital marketing it can be very overwhelming to look at what SEO tactics you should implore. It’s also hard because Google (the most commonly used search engine) changes its algorithm constantly, making us SEO experts always chase what’s new. This means one search engine tactic that worked last month, may hurt your website this month. This is why it’s important to work with an SEO expert who keeps up on these changes so they don’t negatively affect your overall website rankings.

How Often Does Google Really Update The Search Algorithm?

Thousands of times a year. Yes, seriously, that often. Sometimes Google will tell us ahead of time there’s a change coming. Most of the time they don’t tell us until we figure it out afterward. The best thing for us experts to do is to always be researching, always be checking our rankings, and to always make good content.

What’s The Benefit Of Working With Me?

When you work with me you don’t have to worry about all the nitty-gritty details that come with search engine optimization. You don’t have to worry about following the latest trends with Google, and you don’t have to worry about making sure your website is up to date. I do that all for you so you can enjoy the benefits of having a fully optimized website.

I’ve been in digital marketing for over 8 years, and have worked with countless industries helping them increase their SEO rankings. I’ve worked at marketing agencies and more recently done freelance work, and my clients have always been satisfied with the results I was able to provide.

I also provide in-depth monthly reporting on your rankings data and of your website. When you work with me you’ll never scratch your head questioning what’s going on with your website. I will always be upfront and honest about your results. I also don’t make my clients ask for marketing reports or updates, I feel it’s up to me to make sure you have the reports that you require.